About The 5+ A Day® Charitable Trust
5+ A Day® was launched in New Zealand in 1994 by the non-profit organization United Fresh NZ Inc. and became a Charitable Trust in 2007.
The objective of 5+ A Day® is to encourage all New Zealanders to eat and enjoy eating 5 or more servings of fruit and vegetables every day for health, taste and variety.
This is in line with the Ministry of Health’s guidelines that recommend we eat five or more servings of fruit and vegetables each day.
5+ A Day® programmes run in about 28 countries.